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The wait is over, as this year’s highly-anticipated John Lewis & Partners 2018 Christmas advert has officially been released. We take a look at the nation’s favourite advert and how we’re helping spread Christmas cheer, for our customers.

After over a decade of tear-jerking adverts starring a variety of lovable furry friends, John Lewis & Partners has adopted old-fashioned star power to sell Christmas this year, with a star turn from Sir Elton John singing his anthem Your Song.

Following the legend’s life through the years, the Christmas advert tells the heart-warming story of Elton John being gifted a piano as a young boy. Working backwards, the story begins in present day transitioning through school and pub gigs, to mega stardom, complete with colourful outfit changes, including iconic stars and stripes as well as the infamous sequinned suit and pink mohican. The advert adopts the slogan “Some gifts are more than just a gift” at the end, to summarise the narrative.

This is extremely good timing as John Lewis & Partners announces they will be selling a range of pianos for the first time in 70 years, with the advert hoping to prompt parents and grandparents into buying keyboards and pianos as presents for their little ones.

The popular department store chain’s festive adverts have become entwined in Christmas tradition thanks to its highly clever marketing, representing a non-official countdown to Christmas for many. Our recent favourites have included Monty the Penguin (2014), the tale of a lonely man on the moon (2015), bouncing Buster the Boxer dog (2016) and last year’s Moz the monster (2017).

At Millwood, we are fully behind the John Lewis & Partners Christmas ad and have recently launched our beautiful new show home in Marden, Kent designed with interiors and Christmas decorations by John Lewis & Partners. We are also offering all purchasers who reserve until the end of the year, £5,000 John Lewis & Partners gift cards on completion of the purchase at all developments, for an extra Christmas gift from us to you.